AI & SEO Strategy

Featured image for AEO vs SEO blog post showing a split illustration of traditional search rankings on the left and an AI-powered zero-click answer interface on the right, representing the future of search in 2026

AEO vs SEO: How Agencies Can Win the 2026 Zero-Click Search Era

Hashir / May 15, 2026

AEO vs SEO is the comparison of Answer Engine Optimization (AEO), which targets visibility in AI-powered zero-click results, and Search Engine Optimization (SEO), which aims to drive organic site traffic. While SEO focuses on rankings in search engine result pages, AEO ensures your content is cited in AI Overviews

Generative Engine Optimisation (GEO): Why UK Agencies Must Act Fast for 2026 AI Search Success

Hashir / April 22, 2026

Generative Engine Optimisation (GEO) is the practice of preparing brands and content for AI-powered search platforms like ChatGPT, Perplexity, and Gemini. UK agencies should act fast to secure AI citations by 2026